OUR STORY

We can win the biggest battles...

While the scientific evidence and visible signs of climate change are indeed compelling, it’s no longer about who or what is responsible for this phenomenon, it‘s about what we choose to do about it now. We determine our future, and that of generations to follow. As Sir Jonathan Pryce's rousing words ring in our conscience..."We can win the biggest battles, in the smallest moments. Are you for the world, or against it? It's time to decide."

My name is Colby Self, I've spent my professional career in a race to solve some of our most pressing environmental and social development challenges, serving as a strategic advisor on international initiatives for non-governmental organizations, UN bodies, government agencies and private industry. But over these last 20 years, I've grown tired of the perpetual regulatory delay while legacy industries and bureaucrats negotiate our future. And while these policy instruments and top down approaches may put us on a path for change in 2050 or 2100, I founded SHIFT to deliver change NOW. We empower the individual to take action with immediacy, action that collectively scales from the bottom-up.

We are advisors, technologists, innovators, disruptors... 

We hold unique domain expertise in environmental and carbon markets, and have worked closely with global non-governmental organizations, including the world’s largest conservation organization - World Wide Fund for Nature - on developing the next frontier of green financial solutions. We’ve also been on the cutting edge of eCommerce with our engineering team having honed their skills while working for the tech giants in Silicon Valley.

Our team has gained the confidence of many throughout our journey, from humble beginnings in California, to the Government of Chile and the Startup Chile network in Santiago, to the European Commission and the European Innovation Council in Brussels, to Decelera and the Government of Spain in Madrid, to The World Bank and Google for Startups at large.

Building on our depth of experience and expertise in environmental markets, we're not just a software company, we are an environmental consulting group with technical expertise and a proven track record of environmental achievement since 2007.

Leaders lead, let's do this together!